Thursday, April 24, 2014

Find the Best Posting Schedule For You with Avoid Social Media Time Suck

If you're anything like me, you probably think posting about your work occasionally on Twitter, LinkedIn, Pinterest and Facebook will get the job done. I often tell myself that the fact that I have any sort of social media presence at all is helpful to my platform as a freelance writer and blogger, but I'm starting to think differently. I'll admit that, working from home, I use Facebook mostly in lieu of a virtual watercooler whenever I get bored, think of something zippy to say or need advice about something which may or may not be related to writing and publishing.

Everything I've learned about social media over the past five or six years has mostly been self-taught and through books and blogs I follow. Because of this, I was excited to get the chance to work with author and social media strategist Frances Caballo on her WOW! Women on Writing blog tour for Avoid Social Media Time Suck: A Blueprint for Writers To Create Online Buzz for Their Books and Still Have Time to Write.

One of the chapters I found to be most helpful includes examples of posting schedules designed to help writers promote themselves while still having time to do all the other things we have to do, such as write our books, promote our work, pitch articles, follow up on queries, and so on.

Caballo points out that it is important to know when to post because you want to make sure your updates are seen. For example, it's best to schedule messages on Facebook between the hours of 1 p.m. and 4 p.m. If you're posting on Twitter, four posts a day are optimal. The real action on LinkedIn occurs during the week, etc.

For writers who are looking to increase their exposure and marketing messages, Avoid Social Media Time Suck includes handy charts with basic, moderate and advanced posting schedules, as well as which apps work best for finding new followers and analyzing your social media stats. I'm definitely tucking this information away for the day when (not if! I'm being optimistic!) I publish my first book. I highly encourage you to check out Avoid Social Media Time Suck, as well as Frances Caballo's other books designed to help writers navigate social media.

Intrigued? Enter to win your own copy of the book on Goodreads during the month of April.
Avoid Social Media Time Suck: A Blueprint for Writers To Create Online Buzz for Their Books and Still Have Time to Write
By Frances Caballo

Social media is no longer an option for writers--it is a required element of every author’s platform. If you’ve been avoiding Facebook, Twitter, Pinterest, and other social networks because you think tweeting and posting will take large chunks of time out of your day and leave you with little time to write, think again. Using social media to market your books doesn’t need to be time-consuming. And with the four-step formula you’ll find in this book, it won’t be.
Whether you’re a seasoned or a newbie social media user, this book will introduce you to posting schedules, timesaving applications and content-rich websites that will help you economize the time you spend using social media to promote your books. You will learn:

  • How to create and perfect your author platform.
  • Where great content exists on the Internet and how you can use it to further your brand within your niche.
  • The importance of being social and applications that make this task easy and fun.
  • Tools that enable you to track and measure your success so you can better understand the return on investment of your valuable time.
  • Which tools prevent you from accessing the Internet when the time comes to sit and write that next book.
  • Exercises for introverted writers to help you feel comfortable on the social web.
  • If you’ve avoided social media because you feel you just don’t have enough time, you’ve used it sporadically and missed the opportunity to widen your audience of readers, or you’ve been frustrated by how long it takes you to conduct social networking tasks, Avoid Social Media Time Suck is the book for you.

Meet Frances Caballo:
Frances Caballo is a social media strategist and manager for authors. Her books include Social MediaJust for Writers: The Best Online Marketing Tips for Selling Your Books
and Blogging Just for Writers. Her clients include the San Francisco Writers Conference, the Women’s National Book Association—San Francisco Chapter, and the Bay Area Independent Publishers Association. A free ebook, Pinterest Just for Writers, is available on her website at

Find out more about this author by visiting her online:
Twitter: @CaballoFrances

Do you have any sort of posting schedule for social media, and if so, what does it look like? 


Savannah Rose said...

This is a book I definitely need to read. Thank you for posting.

Renee Roberson said...

Thanks for stopping by, Savannah!